MetaScaleX›Lead Generation
LEAD GENERATION / META & GOOGLE ADS

Reach the right people.
Start better conversations.

Focused lead campaigns through Meta Ads and Google Ads, built around your offer, audience and the action you want people to take.

TWO CHANNELS. ONE CLEAR GOAL.

Discovery meets intent.

Meta helps introduce your offer to relevant audiences. Google helps capture searches from people actively looking for a solution.

Meta

Meta Ads

Facebook and Instagram campaigns that turn audience interest into enquiries.

  • Audience research, prospecting and remarketing
  • Creative testing across images, reels and video
  • Instant forms or website enquiry campaigns
  • Lead tracking and qualification reviews
Illustrative social ad
People collaborating on a business campaign
Make your next business move.A clear offer. A relevant audience. One next step.Learn more ↗
Google Ads

Google Ads

Search-led campaigns designed to connect your business with relevant demand.

  • Keyword research and intent-led ad groups
  • Search copy and relevant landing-page journeys
  • Negative keywords and budget optimisation
  • Conversion tracking and enquiry reporting
Illustrative search ad / Sponsoredyourbrand.exampleYour solution. At the right moment.

Help customers find the service they are searching for. Make the offer clear and the enquiry simple.

Explore servicesMake an enquiry
MEASURE. LEARN. REFINE.

Track what moves
the enquiry forward.

We connect campaign reporting with lead quality, helping you understand where attention becomes opportunity.

REPORTING CONCEPT

Optimise the journey.

Reach → clicks → enquiries → qualified leads.
Review each stage before deciding what to scale.

Illustrative graphic — not actual campaign results.
Meta AdsGoogle Ads
LaunchTestRefine
TRAFFIC RELEVANCE

CTR & search intent

Review ad engagement, search terms and audience response to improve campaign relevance.

ACQUISITION COST

CPL & qualified CPL

Compare cost per enquiry with the cost of a lead that meets your agreed criteria.

CONVERSION QUALITY

Lead-to-customer rate

Review enquiry quality and sales follow-up to understand which leads become customers.

YOUR NEXT CHAPTER

Your next customer
starts with a conversation.

Let’s build a Meta Ads or Google Ads lead campaign around your business goals.

Plan your lead campaign ↗